This website was not planned.
It Began with Webflow
I was working in Webflow and wanted advice on how to customize something fairly small. So I did what most of us do now: I took a screenshot and dropped it into Claude.
I expected a bit of guidance. Maybe a snippet of CSS. Maybe a suggestion on layout. Instead, it built the entire page in HTML. Not just fragments. The whole thing.
I paused and thought: hold on, let us shift what I was planning.
From "Help Me Fix This" to "Let Us Build the Whole Thing"
Once I had the full HTML structure, I started experimenting. I swapped in corporate colors, adjusted spacing, tweaked typography, and changed layouts.
Then I thought, if the structure is here, why not keep going? So I did, and down the rabbit hole I went.
Images? Enter Nano Banana
Next problem: imagery. Actually, not a problem, just a ton of fun.
Instead of searching stock libraries, I used Nano Banana to generate all the images: branded, contextual, and styled the way I wanted. The masterpiece was generating an image with two people wearing AllShores polos.
No back-and-forth with designers. No licensing debates. Just prompt, iterate, refine.
Four Hours of Iteration
For about four straight hours, I iterated, well into the dark.
I fed it materials I had created in completely different contexts: promo decks, case studies, notes, blog drafts, and client summaries. Then I used them as raw ingredients.
Each pass improved the structure, clarified the message, adjusted tone, expanded sections, and aligned the look and feel.
Then It Went Live
With a bit of help on deployment and hosting, I published it. Suddenly it was live. Not just a prototype. Not just a concept or a Figma mockup. A real, public website.
From zero to one, the experience was blowing my mind.
Since then, I have spent more hours tuning the content: sharpening messaging, improving flow, refining examples, and aligning it to what I actually want it to say.
As of writing this, I have migrated to Codex and GitHub to see how far I can push this. Can I modularize components? Add smarter logic? Automate updates? Build reusable patterns?
This site exists because I was trying to tweak something small.
Instead, I built the whole thing accidentally.
This feels less like building a website and more like discovering a new way of working.